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Oakville Beaver, 24 Oct 2007, p. 23

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www.oakvillebeaver.com HOW TO... Many women think that bras can only be divided into two categories: sexy and lacy, or plain every day. Many also believe that wearing a bra and being uncomfortable is a normal part of their feminine life. Only 25 per cent of women are wearing the right bra size, which means that 75 per cent of the general population of women do not know how to find a comfortable bra in the correct size or where to find it. The Oakville Beaver, Wednesday October 24, 2007 - 23 LOOK AND FEEL BETTER WITH A PROFESSIONAL BRA FITTING What should you know about bra fittings? Do you need one? Anya explains that the bra fitter will wait outside of the fitting room for the customer to change into the right sized bra. The bra fitter will then come into the fitting room to do all the needed adjustments and to see if the bra fits correctly, and if the style is the right one. "Some women do not realize that being short, or very tall or fuller figured can create problems in finding a comfortable bra," says Anya. "For example, short ladies will very often have a problem with wire digging under their arms or perhaps the straps being too long. Tall ladies may find the straps are too short, and fuller-figured ladies may find they are always overflowing in their bras." The next step of the bra fitting is finding the right style of bra. Every woman should have at least three everyday bras in her wardrobe in nude, ivory and black, a good sports bra if required, and an elegant bra for the evening. "A good bra should be comfortable, but also feminine and pretty," explains Anya. The Bra industry is creating more modern, light and breathable fabrics such as the 3D spacer cup. This new invention is called a healthy bra because the fabric is breathable and lets moisture through making it an excellent invention for hot summer days or for women experiencing hot flashes. Another great option are the new T-shirt bras, which are made from micro fibers or new spacer fabric that is becoming the favourite of many. More and more fashion experts are saying that women are choosing to wear lingerie as a part of their everyday dress, not only as a part of seduction, and they want their underclothes to be comfortable and elegant. When asked how often women should have a bra fitting, Anya explained that in her store, customers are fitted each time when they come in to get their bras, since bra size could change as we change through life. GoodNight GoodMorning is located in Oakville at 100 Bronte Rd, #3 and they carry sizes from 30 to 52 in cups A to JJ. You can find more information about the store at www.goodnightgoodmorning.ca llections Now Availabl ll Co e Fa Pra Fitting Br a a Donnys and Marie Jo im Da Oc t 25, 26 & 27 GoodNight GoodMorning Fine Lingerie Boutique is a great place to get fitted for the perfect bra. They have experienced and professional bra fitters and offer an extensive selection of styles and sizes from petite to full figure. Anya, owner of GoodNight GoodMorning Fine Lingerie Boutique, is an honour graduate from a fashion design program at Sheridan College. The bra fitters have both Canadian and European experience. Ana Maria, her assistant bra-fitting expert has more than 20 years experience. When asked about bra fittings, Anya explains that many customers coming for a bra fitting for the first time are expecting an uncomfortable experience. "They might be expecting that they have to stand naked in front of the fitter to be measured," says Anya. "This is not true. When a woman comes for a bra fitting, she is measured with her bra and T-shirt on to find her size. The experience is comfortable and professional."

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