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Oakville Beaver, 11 Dec 1994, p. 14

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SRi’ 1 |3 mm TL L. yA a I fine jewellery fine jewellery fine jewellery : kwvill 312 Lakeshore Rd. E., Oakuill 312 Lakeshore Rd. E. , Oakwille N n n » C * ... k $44â€"7220 ALL OUR PRICES ARE G.S.T. INCLUDED... A Message From Downtown Ralph If you‘re thinking of buying a diamond, you need a copy of my brochure â€" DIAMONDS â€" TELLING IT LIKE IT IS. My diamond brochure also includes a RETAIL DIAMOND PRICE INDICATION GUIDE, designed to help you navigate your way through the often murky waters of toâ€"day‘s retail diamond market. On the cover is the Latin phrase Caveat Emptor (Let the buyer beware) which is apt because diamonds are a commodity most people know very little about. After serving Oakville for 14 years I wanted to help clarify the truth with my Diamond brochure. My brochure started with explanations and a history of the 4 C‘s of diamond grading â€" Clarity, Colour, Carat weight and Cut. Recognizing the value of pictorial images I included numerous illustrations demonstrating the visual differences between various cut and clarity grades. The RETAIL DIAMOND PRICE GUIDE contains 440 difference price combinations for all diamonds ranging in size from .50ct. to 1.50ct. and for all colour and clarity combinations. As far as I am aware this is the first time a guide of this type has been made available to the public by a retail jeweller. People should have as much information as possible when making a diamond purchase, especially given toâ€"day‘s economic environment. It is my sincere hope that this guide will diminish somewhat the anxiety that so often accompanies such a purchase, by clearly indicating the relationship between quality and price. Rememberâ€" a diamond may be chosen with the heart, but is ultimately paid for with the pocket book. CHRI S TM A S DIAMOND SOLITAIRES HOURS OPEN SUNDAYS Dec. 11th 18th... 12:30 p.m. to 5 p.m. OPEN EVENINGS until 9 p.m. Mondays, Tuesdays, Wednesdays, Thursdays, Fridays \Commencing Mon. Dec 12th thru 23rd Oakville Beaver Weekend, Sunday, December 11, 1994 â€" 1 DIAMOND ANNIVERSARY BANDS .50 ct DIAMOND DIAMOND EARRINGS .38 ot. Diamonds ix=* OVER 400 RINGS REDUCED to oc $35. $50. $75. $100. fops . Values up to $695. RIGLEY jewellery ...Serving Oakyville Since 1981... _| A Family Business Built On SERVICE â€" SELECTION â€" QUALITY â€" _|_PRICE â€" INTEGRITY and TOTAL CUSTOMER SATISFACTION ... + RIGLEY’S' SRIGLEY’ ic : fine jewellery _ fine jewellery â€" fine jewellery ; 312 Lakeshore Rd. E., Oakville 312 Lakeshore Rd. E., Oakville 312 Lakeshore Rd. E., Oakville { 844â€"7220 844â€"7220 844â€"7220

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