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JULY 23, 1970 TERRACE BAY NEWS "In advertising, youre the boss!"' Mr. Leon Weinstein, President of Loblaw Groceterias Co. Did, 'As consumers, each of us pos- sesses a powerful weapon to use against advertising that we think insults our intelligence. We can vote that product or service into oblivion by zot buying it. We have the last word. "And it's a choice we can exercise every day of our lives." Protection for the consumer. "Ofcourse, advertising is not perfect. "But more than ever before, | think advertisers recognize their responsibilities to us, the consumers. Advertisers recognize the necessity ' to inform honestly. They recognize their duty not to fool the public. And they recognize the need to police themselves." That's one reason why the Cana- dian Advertising Advisory Board was created. It's a body made up of advertisers, advertising agencies and media. One of their chief func- tions is to help protect the consumer against misleading advertising. Don't con the consumer-- she may be your wife! "Things have changed a great deal is a well-known figure in Canadian business, since 'the good old days'. You can't fool the consumer. She is a smart shopper. And the advertisers are very much aware of that fact. "TI think that we all recognize good advertising when we see it. It is usual- ly the kind that is created with one common sense rule in mind: Dom't con the consumer, she may be your wife." A Code of Ethics. The advertising industry has established a Code of Ethics for it- self. It sets out in black and white the standards that advertising must meet. You can get a free copy of the booklet called "Canadian Code of Advertising Standards" simply by requesting it. Write to the Advertising Stand- ards Council, 159 Bay Street, Toronto 116, Ontario. Read the booklet. Keep it handy. And if you see an advertisement that you think breaks or seriously bends the rules, fill in and mail the com- plaint notice enclosed with the Code booklet. Canadian Advertising Advisory Board: we work for,better advertising. "See ... just like daddy's." | SCHREIBER RECREATION NEWS Se PAGE 11, THE GOOD DRIVER "Nilo one enjoys paying higher automobile insusance premiums. As they move up, more and more of us complain and demand that someone do something. But our own automobile experience conclusively shows that we are the very 'someone' who must do something The true cause of the problem has nothing to do with insurance at all - it is you, it is me, and it is every other citizen who drives." So said Pennsylvania Insurance Commissioner Geo- rge F. Reed in 1969 in an unprecendented open letter to all drivers. Not only must we endeavour to drive safely at all times, say Mr. Reed, but even more importantly, we must determine what we want done about the drunken driver, the speeder, the chronic | traffic law violator; in other words, who should be licensed to drive. The Sports Programme for the Schreiber Youth is 'in full swing as the High School and Arena are available daily for use. The following schedule will be follow ed at the High School until further notice: - Monday - 3 - 5 p.m. - Volleyball, 11 years and up. 7 -9 p.m. - Gymnastics - 11 years and up. Wednesday - 3-5 p.m. - Basketball, 11, 12 and 13 years of age; 7 - 9 p.m. - Basketball, 14 years and: over and Track Field 11 years and over. Friday - 3- 5 p.m. - Badminton, 11, 12 and 13 yea | of age; 7 - 9 p.m. - Badminton, 14 years and over and Track Field - 11 years and over. As the facilities in the Arena are not fully comple- ted as yet, no regular schedule has been arranged. However, for this week only, the Arena will be avai able for tennis, from 1 - 4 p.m. Upon completion of the facilities, the Arena will | be available for tennis, table tennis, volleyball and | badminton. The boxing programme under the direction of Joe | Figliomeni has been pr@ogressing at an excellent rate with the completion of the ring. To store cords for electric appliances - use card- board rolls when roll of paper towels is finished. Insert cord, and mark clearly - toaster, coffee, percolator, etc. Store easily in drawer. Many a man is self-made because nobody else wanted to tackle the job.