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Page 2; Tuesday, October 27, 1992 ° « Yow syabji a AT YOUR SERVICE/A VOTRE SERVICE Gilles Pouliot, MPP Lake Nipigon CALL TOLL FREE 1-800-268-7192 Monday to Friday during business hours Gilles Pouliot, Depute provincial, Lac Nipigon |} Sudbury. Mon Travail, C'est De Vous Aider TELEPHONEZ SANS FRAIS: 1-800-268-7192 Du Lundi au Vendredi durant BACARDI North said. Communities across Ontario are being urged to take up the challenge and help reduce the chances of fatalities and serious injuries due to snowmobiling accidents this winter. Ontario Minister of Tourism and Recreation Peter North and members of the Ontario Snowmobile Safety Committee invited municipalities, snow- mobile clubs and the general public to get involved during the second year of the provin- cial "Ride Safe, Ride Sober" campaign, launched Oct. 22 in Between 1988-89 and 1990- 91, 113 people were killed and 1,316 were injured in snowmo- bile mishaps across Ontario. Among recreational activities, snowmobile accidents rank second only to boating. "Virtually all of these acci- dents were preventable," Mr. "That's what Every bottle of Bacardi Amber rum stil begins the way it did over 130 years ago. Down where palm trees sway and sugar cane is still cut by hand, every drop of Bacardi amber rum has its beginnings. Just as it was in 1862, molasses made from pure sugar cane is first fermented and distilled. Then it is aged in oak barrels, and expertly blended to attain that smooth, full flavour that could only be Bacardi amber rum. AMBER RUM makes it so frustrating. By expanding the "Ride Safe, Ride Sober" campaign, we will help community groups organize their own efforts so the mes- sage of snowmobile safety can get out more effectively not only to the provinces 300,000 regular snowmobilers but also to occasional riders." The campaign's budget will be expanded from $50,000 to $125,000 in 1992-93. The Snowmobile Safety Committee is continuing its ongoing public education program about trail safety. Sponsors for this year's campaign include the Ministry of Tourism and Recreation, the Ministry of Transportation, the Ontario Federation of Snowmobile Clubs, the Addiction Research Foundation and three snowmobile manu- facturers: Yamaha Motor Canada Ltd., Arctic Cat and Bombardier Inc. BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. Enjoy the taste of an original Campaign focusing on snowmobile safety This year's campaign will reinforce the key themes intro- duced last winter: "Ride Safe, Ride Sober" and "Booze and Snow Don't Go." New compo- nents will be added this year explaining how to ride safely on ice and at night as well as the legal rules of the trail. The committee released a Community Action Kit to sup- port the efforts of local groups who want to launch their own snowmobile safety programs. The kits contain information on how to plan and manage an effective safety campaign and materials such as posters, brochures and fact sheets. Toronto Maple Leaf captain Wendel Clark, a spokesperson for this year's campaign, is bullish about the committee's efforts. "I'm very committed to the "Ride Safe, Ride Sober" cam- paign," Mr. Clark said. "Many of us enjoy snowmobiling and we all like to have a good time, but we have to think responsi- bly about what we're doing. I hope everyone listens to the campaign messages. They'll help all of us enjoy snowmobil- ing safely." The campaign will combine print and broadcast advertising, posters and publicity materials that will appear across the province. Members.......0n.. « the 'Snowmobile Safety Committee include the Ministries of Tourism and Recreation, Transportation, Natural Resources, Northern Development and Mines, Health, Attorney General, Solicitor General, Federation of Ontario Cottagers Association, the Royal Life Saving Society, SportSmart Canada, the Ontario Federation of Snowmobile Clubs, the Addiction Research Foundation and three snowmobile manu- facturers: Arctic Cat, Bombardier and Yamaha. "I call on community orga- nizers, snowmobile clubs and educators across Ontario to join us in this year's snowmobile safety campaign," Mr. North said. Let's do our share to help prevent any further tragedies from happening. The Ontario Snowmobile Safety Committee was estab- lished in 1990 in response to concern over the number of deaths and injuries occurring during snowmobiling activity in Ontario. During the snowmobile sea- sons 1988-89 to 1990-91, a total of 113 people were killed and 1,316 people were injured (an average of 439 people per year) in snowmobiling mishaps in Ontario. The number of fatalities during this period is second only to boating among recreational activities. Victims of snowmobile mishaps ranged in age from three years to 68 years. Eight- one percent of all snowmobiles continued on page 15