SES IONS - » THE CONTINUED VOGUE FOR STRAIGHT LINES. Two long jabots come cascading fown the front of the attractive little frock pictured here. The smartness is more than proven by the youthful round collar, and the long sleeves gathered into a wristband. A soft- ness at the hips is achieved through the sides being cut in and gathered above and below to a narrow side beit trimmed with buttons. The accom- panying diagram shows the simple design of pattern No. 1124, which is In sizes 16, 18 and 20 years, or 34, 36 and 38 inches bust. Size 18 years (or 36 bust) requires 3% yards of 32- Inch or 86-inch, or 2% yards of 54- inch material for dress with long sleeves, For short sleeves 3 yard Why the Sea is Blue. Holiday-makers are sometimes dis- appointed to find that the sea is not colored that beautiful azure blue which we love. A glass of sea-water is per- fectly transparent and colorless, yet the ocean is often colored any shade from yellow to purple. It is the salt in the sea-water which causes the blue color, for all the in- numerable small particles of salt in the water filter the sun's rays and re- flect the blue light. Seas which con- tain a large proportion of salt are col- ored the deepest blue. The Mediter- ranean, for example, which is rich in salt, is perhaps the deepest blue known. And the Pacific Ocean is dark enough to be called indigo. Near the shore the sea often changes its color 'to green. A stretch of white sand below shallow water will cause it to appear water-grey, or light green, whilst a deep yellow-colored sand, joined with the blue of the water, pro- duces a darker green. In the Bay of Loango the water appears«to be deep red, which is on account of the red bottom. Another cause of water colors is the large numbers of minute organisms al- ways present. In some of the salt lakes of Tibet, and tn the South of France, a certain red organism gives to the water a vivid crimson hue. When a rope is thrown over the side of a boat, it is sometimes found that the water is phosphorescent. The drops of water hang to the rope like a blaz- ng necklace of pearls! At one "arm of the sea" in Great Britain, practically any color of the rainbow can be seen, from a glowing crimson to a-glittering gold. This is due chiefly to sunlight effects. If any- one doubts this, i: shoula go to the Bristol Channel, where Turner, thé great painter, produced some of the most wonderful seascapes the world has seen. SG 59 i SE ~ 7 OQ ; Se NSH 20 WETS > 2d 4 less material is required. Tho Jabot requires 3 yard of 36-ipel-or 40-inch material. The edges of the jabot are picoted "i is cut through the centre an ne half tacked to the Re Axa ogo do Xo a = £ Ll Ta -- per ree Tha ra Tn wALC A DITGC Ui TUT Floating Fancies. i @ ADAMSON'S ADVENTURES Pigeons Overrun London and Endanger St. Paul's. The pigeons of St. Paul's, as familiar to tourists in England as those of St. Marks in Venice, have met with the displeasure of the authorities of the ancient city of London, who have ask- ed Parliament to-pass a bill banishing them from the precincts ruled by the Lord Mayor. By continually pecking the mortar from between stones of the cathedral the pigeons are accused of endanger- ing the great builfling itself. The number off pigeons arount St. Paul's has Ingredised greatly during vemepe most wou al centre front. The outer edges will then fall in a cascade to near the hem of the dress. ' Price 20 cents. Our Fashion Book, illustrating the newest and most practical styles, will be of interest to every home dress- maker. Price of the book 10 cents the copy. Each copy includes one coupon good for five cents in the pur- chase of any pattern. HOW TO ORDER PATTERNS Write your name and address plain- ly, giving number and size ot such patterns as you want. Enclose 20c in stamps or coin (coin preferred; wrap it carefully) for each number, and address your order to Puttern Dept, Wilson Publishing Co., 73 West Ade- laide St., Toronto. Patterns sent by return mail Havoc! John O'London, the famous literary weekly, recently instituted a competi- tion for the best brief picture of "Things Seen." First prize was award- ed for the following graphic picture of the terrible forest fire which swept a soldier settlement on Vancouver Island two years ago. It was written by "M.F.C." "Six-fifteen on a stifling July even- ing, and through the shack door a pic- ture of heavy crops and a distant back- ground of forest veiled in haze. "Mother was pulling two lusty youngsters from their tub. Buller lay panting on the step. Selina purred around my bare ankles. Peace! "Then, suddenly, a roar arose far away like thunder, leaping interven- ing miles, shaking the shack like bombs. The misty, blue belt of giant firs became instantly a scarlet, racing wall of shrieking flames. Fire! "In twenty seconds father had the car speeding right into the now dense fog. Mrs. Wilford and her new baby! "Highway!" he shouted, hoarsely, and we ran, madly, blindly--no time for shoes--through suffocating horror; the roses by the burning gate, our proud tomatoes, the ripening branches of gooseberries, now torches in the gloom; ; red tongues danced from cab- bage to asparagus before our flying feet--over hot stones--to the open road. "In twenty-seven minutes all was over, A strip of soldier settlement "ripe unto harvest," flve miles long, three miles wide, with-twenty-six new houses, gardens, barns, stock, pets, treasures, medals, gone, Lives wreck- ed--and one boy, cutting wire fences to let his cattle escape found--dead." -- Pe Silk was first made in China about 4,000 years ago. Tle is Wee ne --- HE Pa «o the time, Miss Sharp." Miss Sharp--"Could it possibly be water on the brain, Mr. Sapp?" rnd 'o A reporter in search of a "human interest" story asked a number of successful bankers and business men how they made their first thousand dollars. One of them replied that he didn't make it in any particular way. "Jt was like the old negro cook's hash," he said. "Some one asked her how she made hash. 'Bless you, missus," she replied, 'nobody makes hash. It just accumulates." But you can't get hash unless you save the materials as they accumulate, and you .can't get your thousand dollars unless you steadily saved some of the money that you earn. The population of the whole world is estimated to be approximately 1,- 800 millions. a Tawncies. . wing through my head ali]ISts ana uavive | i | the last fe¥ pause both tour- Londoners fe Th. The birds have sbread from the cathe- dral precincts at the top of Ludgate | Hill until nearly every street of the! city is ocerrun with them. The plan is to destroy all of the birds except a few sccre which will be permitted to haunt certain parts of the lofts of St. Paul's as they have done for the last century. sp Insurance and Assurance. Insurance and assurance are not really interchangeable words, though often liberties are taken with them. Insurance is properly used when refer- ringto an uncertain risk, such as fire or ship wreck, while assurance covers risks that are certain, such as death. 2% 's' [23 Ottawa, in Canada; Sydney, Mel- bourne, and Perth, in Australia; and Pretoria in South Africa, all have the right to. mint their own gold There are many ways of advertising. Each hag its place--each has its value. Some ways are better than others. To know which ways are best, and how {o use those ways, i? a problem for each individual advertiser. "Advertising is a specialized profes- ¢ion involving much technical know- leldge. Every merchant should edu- cate himself in a general way in adver- tising. He should have actual know- i The more he know: 'in the camel than fn any other crea-' coins. tal principles. .wout these, 'and the technical features involved in exe- cution, the more successful his adver- tlsing will be. Advertising is moulding public opin- ion favorably. There being many ways of moulding public opnion, and few merchants being in a position to makes THE MERCHANTS' CORNER "How Shall 1 Advertise?" practical use of all these ways, thelr relative importance is one of the first things to be determined. Knowing this, the most practical way is chosen, and the plan for using that way is mapped out. Arrangements are then made for executing this plan--seeing to it that the plan is carried out sys- tematically and conscientiously. How can you tell which is the best way for you to advertise? You want to interes! + »ossible number the greatest LU people in your mer- ¢handise. "The More you "tell, the more you sell;" is a truthful slogan. Also you have to keep this interest. You must keep pounding away at all 'the people all the time. There is only one practical way of dcing that. It is newspaper advertis- ing. Oh, is She Dumb! A considerable expecience with ani- mals, big and little, has convinced Mr. Courtrey Ryley Cooper, authcer of Lions "n' Tigers 'n' Everything, that there is a smaller proportion of brains i | ture of anything like the camel's pre-! tensions. He says on this point: As for the baby camei--here, ladies-: -s-5 an' gents, is the prize fool of the | whole animal kingdom. When Nature devised the camel, somebody carried | away the brains, leaving the finished! article, especially in babyhood, the BRITISH SCHOOL TEACHERS ARRIVE IN CANADA The above picture shows the party of ons hundred school teachers from the British Isles who have come to this country to study educational methods here. They are shown outside the Chateau Frontenac, at Quebec, after they had landed from the Canadian Pacific steamship "Empress of Scotland." SEITE a ~~ most idiotic, dunce-like caf that ever struggled about on four legs. For in- stance, in the course of its wanderings the baby camel may walk up to a brick wall. It doesn't know enough to go round it; it merely stands there, bat- ting its head against the obstacle, or standing in amazement, waiting for the wall to move! When it isn't doing something like that it is getting in the way of the horses, the men, the ele- pbants or anything else that happens to come along, uot because it is ob- stinate, but simply becruse it doesn't know enough to get out of the way. The only cther thing it does is to stand and bawl. It wili bawl for hours at a time, apparently taking delight in the unmausical flatness of its voice. While this is going on the mother is bawling clso for Ler prize numskull to come again to her si and the con- cert continues for an hour or so before the child finaily understands that scmebody who feeds it desires its com- vany at home. But does the poor idiot obey the command? It does not. Frantically, and with an added bawl- ing, it goes to every other member of theh camel herd before it finds its own mother! As a reward for which, the camel mother promptly knocks down her senseless offspring, spits at it and then bites it on the head, probably knowirg, in her motherly way. that there is less sensitiveness there than anywhera else! {do «Le, i Youthfu! Ideals. Some of us achieve our ambitions. One day, when Lord Oxford and As- quith was a boy, he handed a list of M.P's. with their constituencies to Sir Wil ed to be exam- ined on the subject. He passed the test with fiying colors, but Sir 'William inquired what possible use thiz test could be. ; "To help me when I enter Parlia- ment," was the reply. "I am going to Oxford, then to the Bar, and, when I have made enough money, into Parlia- ment. Then T shall get into oflice un- der the Libera! Government and be- come Solicitor-General. After that I shall be Lord Chancellor or Prime Minister--one or the other.' x 2 It is believed tha ed 6,000 years ago. alr es ik Tabylonin existe