The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

¥ Page 11, Tuesday, Sept. 22, 1992, News Addiction Research Foundation extending its hand to minorities Enza Colavecchia, director of Community Services at the Columbus Centre, an Italian community organization, usu- ally sees public service announcements in Italian that never quite work. "Tt looks as though the peo-. ple are speaking Italian, but the mouth and words don't match," she says, "or the mes- sage, even if it's in Italian, doesn't have anything to do with Italians so it just goes in one ear and out the other." She was skeptical then, when health promotion experts at the Addiction Research Foundation asked her and sev- eral other representative of Toronto's Italian and Por- tuguese communities to help prepare a campaign about moderate alcohol use, includ- ing a public service announce- ment. "But I have to say now that they deserve a round of applause because of the way they approached the project," says Colavecchia. "They really listened to us--about what was needed, about what the mes- sage should be: and how. it should be delivered." The public service announcement, Jo Your Health , is being pilot-tested in Metro Toronto, and will be launched across Ontario later this spring. Workshops and other activities which promote a healthy lifestyle will follow. Organized by community agencies, they will stimulate group discussion about health and social risks associated with alcohol use and provide a focus for community action. Scientist Virginia McGowan of the ARF's Prevention and Health Promotion Research and Development Department, says the project is very much a partnership between ARF experts and community agen- cies. "When you're preparing a message for a particular ethno- cultural group, it's crucial that the message and the medium be culturally appropriate," says McGowan. "And only the peo- ple in the community can tell you what that is." Working with the Health Promotion Branch of Ministry of Health, the project began with meetings between repre- sentatives from the Italian and Portuguese communities and an ARF team to discuss issues of alcohol abuse with them and how to address them. "In some communities, alcohol is more accepted, more a part of daily life than in oth- ers,' says McGowan. "In fact, it may even be seen as having health benefits. We need to be sensitive to those perception if we are to be successful in dis- pelling some of the myths around alcohol." The first stage of the project resulted in two 30 second pub- lic service announcements about drinking moderately, aimed largely at middle-aged men of Italian and Portuguese background. The discussions during the €£Aicohol is the most abused drug in Ontario, and it's important to use it moderately before problems start. ?? production meeting covered a range of details, from the accents of the actors ( "you have to make sure you don't use accents that are too region- al," says Colavecchia), to the types of glasses at the table (tumblers instead of goblets for the Portuguese spot.) In both video a group of men and women are finishing dinner at a table in the back yard in Toronto's west end while children play soccer ~ FULL TIME POSITION AVAILABLE IMMEDIATELY Hours: 9:00 a.m. to 5:00 p.m. nearby. The women and one of the men get up to clear the table, leaving two men at the table with a bottle of wine and another one of mineral water in front of them. When the host makes a move to pour more wine into the other man's glass, his guest puts out his hand and asks for a pop or mineral water instead. As the spot concludes, the two men's voices are heard again. "It's okay to say no. It's okay to take no for an answer." "Even though the message seems simple," says McGowan,"they're --_- very important, and equally impor- tant, they're believable. Alco- hol is the most abused drug in Ontario, and we need to get out the message that it's important to use it moderately --before the problems start" Colavecchia agrees. "The messages have to be subtle. And it's not just the men who'll respond. It'll come from their families as well, because for the first time, we're putting the tool in their own hands." Future plans include a work- shop to introduce the project to community organizations. ARF program consultants are also receiving training to help them deal with culturally sensitive issues. This pilot project can be adapted for use by other com- munities in the province. Job description: Pump gas, change tires, etc. Requirements: Applicant must be people oriented, courteous and enthusiastic Male or female Wages negotiable Applications available at: Terrace Bay Shell, Awy 17, Terrace Bay, Ontario The Royal Canadian Legion, Branch 109, Schreiber are looking for a person to fill the position of SECRETARY For any Interested persons, please send a letter of application or a resume to the below address. Royal Canadian Legion, Branch 109 Box 61 Schreiber, Ontario POT 2S0 Get $300 of free clothing and accessories when you buy a new Polaris before Sept. 30. As we all know, opportunities move fast. This one is no exception. Take delivery, from dealer stock, of _ anew Polaris snowmobile before September 30 and you'll get Sst worth of Polaris Win- ter Wear and acces- | sories* free. If you go for a new Indy Sport, you'll get $300 in free goodies, plus a free extra year's warranty. (Until November 30, you can add the same extended warranty to any new Polaris for just $199.00). But you'd better hit the gas -- the '93 Indy Storm and Storm SKS sleds are already sold out. All our other hot new sleds, from the 500 and 650 EFIs, to the Classics and new-drivetrain Indy Lites, are sure to move fast. Dealers have extra savings on remaining 92's, too, if you're quick enough. Get the best machine, and the best gear, before the snow flies. But hurry. After September 30, this offer will be cut by $100 a month until all we can offer is a friendly smile. So see your Polaris dealer, fast. Pick out your favorite sled and free extras. Check out our special extended warranty. And ask about Polaris StarCard financing, the easy, zero- down way to close the best deal of the year. Then get out there and blow ol' man winter's boots off. *Offer only good at participating deal- ers and subject to mode! availability. Indy Storm and Storm SKS are not included due to overwhelming de- mand of Snow Checks. Supply of Indy XCR, XLT, XLT Special and XLT SKS models is limited. ©1992 Polaris Industries Inc. P&SLARIS | Belicvelt JEAN'S SAW SALES TERRACE BAY, ONTARIO 825-9050 WARARRRRARRRARARARRRARRARAY: STIZZIILIBILILILELELPLLELEABAPEBERELEEEEDELALELALEL AAD, JAIL & BAIL Support your friends in jail by helping to raise their bail SEPT. 26, 1992 9 A.M. - 6 P.M. TERRACE BAY CURLING CLUB AAAS VIZIZLLLLLLALIZLLAALELELLELEBAEEAAAADEEAAELAEEEMDAAEDAE AE INNARRARARRARRRAARARARARAN THE CORPORATION OF THE TOWNSHIP OF TERRACE BAY "PROCLAMATION The Township of Terrace Bay does hereby proclaim the week of September 27 to October 4, 1992 Waste Reduction Week. All residents are urged to support E.A.G.E.R. in their recycling on October 3rd from 11:00 a.m. to 2:00 p.m. by dropping off cans, cardboard, paper and mixed pastics at the drop-off depot in the Recreation Centre parking lot. 'Jim Ziegler - Reeve